![]() ![]() She says the changes will also shed light on whether companies really need such invasive tools in order to target ads. "It's very hard to know right now if iOS users will understand what this screen is asking them to do and whether they will ask their apps not to track in large enough numbers to have any real effect on revenue," King wrote in an email to NPR. Whether Apple's new privacy pop-ups make a big impact will depend on how well users understand what they mean, says Jennifer King, Privacy and Data Policy Fellow at the Stanford Institute for Human-Centered Artificial Intelligence. The Electronic Frontier Foundation lauded the new privacy controls: "Requiring trackers to request your consent before stalking you across the Internet should be an obvious baseline," though it noted the changes only extend to third-party data sharing, and do not limit data collection by the app itself. "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms," Zuckerberg said last month on the audio chat app Clubhouse, according to The Associated Press. Technology Why Is Facebook Launching An All-Out War On Apple's Upcoming iPhone Update?īut Facebook CEO Mark Zuckerberg recently said that this company could be poised to benefit from the change.
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